Category Archives: Advertising

Unit Pricing Rules Guide now in Code Compliance Store

Posted on 24 October 2012 by Peter Moon

Eight weeks after the TCP Code 1 September launch date … that’s 27 October if you pace it out on a calendar … new ‘unit pricing’ rules come into force for ‘Text Advertising’ of many post-paid mobile and internet plans. … Continue reading →

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Unit Pricing: another curly query

Posted on 22 October 2012 by Peter Moon

Some things are simple if you say them fast, like: “When you advertise a post-paid internet plan with included download allowance, you must include the cost of downloading 1MB of data under that plan.” It’s easy enough for a shaped … Continue reading →

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TPG ad shows unit pricing isn’t so simple

Posted on 18 October 2012 by Peter Moon

TPG has jumped the gun, in a good way, by introducing unit pricing data to its website well in advance of the 27 October 2012 deadline under the TCP Code. Predictably, the early adopters will blaze the trail for the … Continue reading →

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Be prepared for the Unit Pricing Rules

Posted on 15 October 2012 by Peter Moon

From 27 October 2012, most telco 'text advertising' for certain kinds of plan must include prominent 'unit pricing' information. Are you clear about the new rules? What kinds of advertising do they apply to? Are there any exceptions? What information … Continue reading →

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Anti ‘cap’ comments from 2008

Posted on 3 October 2012 by Peter Moon

Here’s a blast from the past … an article I wrote in the Australian Financial Review back in July 2008.  At that stage, ACCC’s view was that the public had come to understand the word ‘cap’ as used in Telco … Continue reading →

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Understanding ‘Offers’ under the TCP Code

Posted on 26 September 2012 by Peter Moon

There are 18 players a side on field at any one time in an Aussie Rules football game. There are 12 eggs in a dozen carton. Count them. Under the 2012 TCP Code, service providers will need to know how … Continue reading →

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Cooper Mills releases TCP Code ‘Chapter by Chapter’ editions

Posted on 22 September 2012 by Peter Moon

For study and training purposes, it’s often much easier to break the TCP Code into its seven main chapters.  So Cooper Mills has prepared an unofficial version of the Code that separates the chapters, omits the non-essential introductory material and … Continue reading →

Posted in Advertising, Billing, Code Enforcement, Complaint Handling, Credit & Debt Management, Customer Contracts, Customer Service, Customer Transfers, Sales, Selling a Telco Business, Staff Training | Leave a comment

Six weeks until advertising changes start

Posted on 14 September 2012 by Peter Moon

15 September marks the start of the final six weeks before the new ‘unit pricing in advertising’ rules come into force. You can bet a lot of people, including ACMA, will be watching closely to see who complies and who … Continue reading →

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A one page guide to the new Critical Information Summary

Posted on 10 September 2012 by Peter Moon

The new ‘Critical Information Summary’ or CIS won’t be compulsory until 1 March 2013.  But it’s still among the top five TCP Code issues that telcos query with us.  So we’ve prepared a one page visual summary of the CIS … Continue reading →

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