Category Archives: Unit Pricing Rules

Unit Pricing

Unit Pricing: another curly query

Some things are simple if you say them fast, like: “When you advertise a post-paid internet plan with included download allowance, you must include the cost of downloading 1MB of data under that plan.” It’s easy enough for a shaped … Continue reading

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TPG ad shows unit pricing isn’t so simple

TPG has jumped the gun, in a good way, by introducing unit pricing data to its website well in advance of the 27 October 2012 deadline under the TCP Code. Predictably, the early adopters will blaze the trail for the … Continue reading

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Be prepared for the Unit Pricing Rules

From 27 October 2012, most telco 'text advertising' for certain kinds of plan must include prominent 'unit pricing' information. Are you clear about the new rules? What kinds of advertising do they apply to? Are there any exceptions? What information … Continue reading

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