Tag Archives: text advertising

ACMA issues landmark warning to Vodafone

Posted on 30 May 2013 by Peter Moon

ACMA has formally warned Vodafone for breaching the 2012 TCP Code.  Any ACMA warning is telco news, especially when it’s to a major service provider.  But this one is unusually significant. We’ll explain why.

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TCP Code Unit Pricing: Will the evidence validate it?

Posted on 19 November 2012 by Peter Moon

New research into unit pricing in Australia, in the grocery sector, throws up some intriguing findings.  And they underscore the challenges that TCP Code unit pricing for telco products faces:  Will it make a difference?  Can it make a difference?  … Continue reading →

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Unit Pricing: How are we going to do it, people?

Posted on 16 November 2012 by Peter Moon

Unit pricing is supposed to provide a standardised way for consumers to compare value between plans.  But unless the standard price data is also displayed in a standardised way, the value of unit pricing can be much diminished. A survey … Continue reading →

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Unit Pricing Rules Guide now in Code Compliance Store

Posted on 24 October 2012 by Peter Moon

Eight weeks after the TCP Code 1 September launch date … that’s 27 October if you pace it out on a calendar … new ‘unit pricing’ rules come into force for ‘Text Advertising’ of many post-paid mobile and internet plans. … Continue reading →

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