Midnight, 26 October 2012: The TCP Code’s Unit Pricing Rules are now mandatory. If you’re offering post-paid mobile plans with voice/data/SMS included $ value, or post-paid internet plans with included data, you must include certain ‘standard pricing elements’ in plan pricing info.
In a nutshell, the three ‘standard pricing elements’ are the cost of a standard 2 minute mobile call, the cost of a standard SMS and the cost of a MB of data in Oz. But you don’t have to quote a unit price for any plan component that’s unlimited. Fair enough, since you can’t divide a dollar figure by infinity.
Make no mistake, the Unit Pricing Rules are ACMA’s baby, and the authority will be watching websites and other advertising intently for compliance.