Tag Archives: advertising

Critical Information Summary Case Study: Australian Phone & Internet

The new Critical Information Summary can be trickier to get right than you imagine.  Randomly, we picked a CIS from Australian Phone & Internet as a case study.  There’s a lot to like, but overall the CIS isn’t compliant with … Continue reading

Posted in Backgrounders, Critical Information Summary | Tagged , , , | Leave a comment

When is a CIS not a CIS?

Answer:  When it doesn’t follow the rules in the TCP Code.  The Code sets out detailed rules about the form and contents of a Critical Information Summary, and you can’t just type ‘Critical Information Summary’ at the top of a … Continue reading

Posted in Advertising, Critical Information Summary, Sales | Tagged , , , | Leave a comment

Telco Plan Pricing: Ruslan Kogan highlights missed opportunity

It took entrepreneur Ruslan Kogan to make a key point about telco plan pricing – a point that the new TCP Code doesn’t pick up on. Fifty dollars does not equal $500, and it’s inherently confusing to base pricing and … Continue reading

Posted in Advertising, Criticising the Code, Unit Pricing Rules | Tagged , , | Leave a comment

Unit Pricing: Comms Alliance releases Guidance Note

Communications Alliance has released a very welcome Guidance Note about the TCP Code’s unit pricing rules.  It’s available for download, for Comms Alliance members only, at the industry association’s website. The Guidelines tackle several of the muddy issues raised by … Continue reading

Posted in Advertising, Unit Pricing Rules | Tagged , , | Leave a comment

Unit pricing: Optus warned it wouldn’t be easy

A year before the 2012 Telecommunications Consumer Protections Code was launched, Optus warned that unit pricing was only suitable for ‘basic, simple products’ and that unit pricing fans needed to ‘be careful what you wish for’. It turns out that … Continue reading

Posted in Advertising, Criticising the Code, Unit Pricing Rules | Tagged , , | Leave a comment

TPG ad shows unit pricing isn’t so simple

TPG has jumped the gun, in a good way, by introducing unit pricing data to its website well in advance of the 27 October 2012 deadline under the TCP Code. Predictably, the early adopters will blaze the trail for the … Continue reading

Posted in Advertising, Unit Pricing Rules | Tagged , , | Leave a comment