Tag Archives: advertising

Critical Information Summary Case Study: Australian Phone & Internet

Posted on 24 February 2013 by Peter Moon

The new Critical Information Summary can be trickier to get right than you imagine.  Randomly, we picked a CIS from Australian Phone & Internet as a case study.  There’s a lot to like, but overall the CIS isn’t compliant with … Continue reading →

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When is a CIS not a CIS?

Posted on 27 January 2013 by Peter Moon

Answer:  When it doesn’t follow the rules in the TCP Code.  The Code sets out detailed rules about the form and contents of a Critical Information Summary, and you can’t just type ‘Critical Information Summary’ at the top of a … Continue reading →

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Telco Plan Pricing: Ruslan Kogan highlights missed opportunity

Posted on 16 December 2012 by Peter Moon

It took entrepreneur Ruslan Kogan to make a key point about telco plan pricing – a point that the new TCP Code doesn’t pick up on. Fifty dollars does not equal $500, and it’s inherently confusing to base pricing and … Continue reading →

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Unit Pricing: Comms Alliance releases Guidance Note

Posted on 12 December 2012 by Peter Moon

Communications Alliance has released a very welcome Guidance Note about the TCP Code’s unit pricing rules.  It’s available for download, for Comms Alliance members only, at the industry association’s website. The Guidelines tackle several of the muddy issues raised by … Continue reading →

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Unit pricing: Optus warned it wouldn’t be easy

Posted on 6 December 2012 by Peter Moon

A year before the 2012 Telecommunications Consumer Protections Code was launched, Optus warned that unit pricing was only suitable for ‘basic, simple products’ and that unit pricing fans needed to ‘be careful what you wish for’. It turns out that … Continue reading →

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TPG ad shows unit pricing isn’t so simple

Posted on 18 October 2012 by Peter Moon

TPG has jumped the gun, in a good way, by introducing unit pricing data to its website well in advance of the 27 October 2012 deadline under the TCP Code. Predictably, the early adopters will blaze the trail for the … Continue reading →

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