Tag Archives: included value

Telco Plan Pricing: Ruslan Kogan highlights missed opportunity

It took entrepreneur Ruslan Kogan to make a key point about telco plan pricing – a point that the new TCP Code doesn’t pick up on. Fifty dollars does not equal $500, and it’s inherently confusing to base pricing and … Continue reading

Posted in Advertising, Criticising the Code, Unit Pricing Rules | Tagged , , | Leave a comment