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Category Archives: Unit Pricing Rules
Telco Plan Pricing: Ruslan Kogan highlights missed opportunity
It took entrepreneur Ruslan Kogan to make a key point about telco plan pricing – a point that the new TCP Code doesn’t pick up on. Fifty dollars does not equal $500, and it’s inherently confusing to base pricing and … Continue reading
Posted in Advertising, Criticising the Code, Unit Pricing Rules
Tagged advertising, included value, unit pricing
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Unit Pricing: Comms Alliance releases Guidance Note
Communications Alliance has released a very welcome Guidance Note about the TCP Code’s unit pricing rules. It’s available for download, for Comms Alliance members only, at the industry association’s website. The Guidelines tackle several of the muddy issues raised by … Continue reading
Posted in Advertising, Unit Pricing Rules
Tagged advertising, Communications Alliance, unit pricing
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Unit pricing: Optus warned it wouldn’t be easy
A year before the 2012 Telecommunications Consumer Protections Code was launched, Optus warned that unit pricing was only suitable for ‘basic, simple products’ and that unit pricing fans needed to ‘be careful what you wish for’. It turns out that … Continue reading
Posted in Advertising, Criticising the Code, Unit Pricing Rules
Tagged ACMA, advertising, unit pricing
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Critical Information Summary: More guidance
Every day, it seems more telcos are releasing a Critical Information Summary or CIS. The early adopters are to be applauded for taking a lead, even though some are making mistakes along the way. The latest CIS we’ve come across … Continue reading
TCP Code Unit Pricing: Will the evidence validate it?
New research into unit pricing in Australia, in the grocery sector, throws up some intriguing findings. And they underscore the challenges that TCP Code unit pricing for telco products faces: Will it make a difference? Can it make a difference? … Continue reading
Posted in Advertising, Criticising the Code, Unit Pricing Rules
Tagged text advertising, unit pricing
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Unit Pricing: How are we going to do it, people?
Unit pricing is supposed to provide a standardised way for consumers to compare value between plans. But unless the standard price data is also displayed in a standardised way, the value of unit pricing can be much diminished. A survey … Continue reading
Posted in Advertising, Sales, Unit Pricing Rules
Tagged text advertising, unit pricing
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Unit Pricing: Peter Moon comments in the AFR
With the arrival of unit pricing requirements, TCPCode.com.au editor Peter Moon has written about them in his weekly Hands On technology column in the Australian Financial Review.
Posted in Advertising, Criticising the Code, Sales, Unit Pricing Rules
Tagged advertisements, unit pricing
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Communications Compliance switches on regulatory radar
Just four days after the TCP Code's Unit Pricing Rules kicked into force, Communications Compliance has alerted a number of telcos to compliance issues. If anyone was wondering whether the new regulator has switched on its regulatory radar yet, we … Continue reading
Unit Pricing Rules go live
Midnight, 26 October 2012: The TCP Code’s Unit Pricing Rules are now mandatory. If you’re offering post-paid mobile plans with voice/data/SMS included $ value, or post-paid internet plans with included data, you must include certain ‘standard pricing elements’ in plan … Continue reading
Posted in Advertising, Sales, Unit Pricing Rules
Tagged advertisements, unit, unit price, unit pricing
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Unit Pricing Rules Guide now in Code Compliance Store
Eight weeks after the TCP Code 1 September launch date … that’s 27 October if you pace it out on a calendar … new ‘unit pricing’ rules come into force for ‘Text Advertising’ of many post-paid mobile and internet plans. … Continue reading
Posted in Advertising, Unit Pricing Rules
Tagged advertisements, text advertising, unit pricing
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