Be prepared for the Unit Pricing Rules

From 27 October 2012, most telco 'text advertising' for certain kinds of plan must include prominent 'unit pricing' information.

Are you clear about the new rules? What kinds of advertising do they apply to? Are there any exceptions? What information must be included? How should it be displayed? can help you be ready for 'Unit Pricing Launch Day'.

What kinds of advertising do the rules apply to?

The unit pricing rules apply to 'Text Advertising' which is defined to mean:

  • various kinds of print advertising if you place the ad
  • various kinds of 'static' outdoor advertising if you place the ad
  • ads on your website excluding 'Small Online Advertising'
  • adds on other websites if you place the ad excluding 'Small Online Advertising'.

'Small Online Advertising' has its own special definition. As we've explained in another article, the special definitions section of the TCP Code is essential to understanding what the rest of the Code means.

And what kinds of plans?

The rules apply to:

  • Included Value Plans
  • Post-Paid Internet Plans with an Included Data Allowance

… and yes, those terms also have a special meaning in the Code dictionary.

What info has to be displayed?

There are special rules that detail this but to get the general idea in an instant, take a look at the graphic at the top of this post.

To get the full picture, including rules about how to calculate the unit pricing figures for a plan, and how the info has to be displayed, and the special rules that apply to banners and strip ads online, get your copy of the Cooper Mills Guide to the TCP Code Unit Pricing Rules.

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About Peter Moon

A telco lawyer with a truckload of experience
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